Improving the lives of refugees
iBELLO Foundation Empowering for African Lives
The Ibello Foundation is a not for profit organization pioneering grass-root initiatives that help underprivileged communities thrive and become self-sufficient.
Empowering African Lives
The iBello Foundation, founded by Ibrahim Mohammed Bello, CEO of Prowess Energy Group, has pioneered social change and uplifted the lives of millions of Africans. Their targeted initiatives in the areas of medical care, skill acquisition, and sports have provided communities with the opportunity to author their own path and build a bright future.
How we fit the bill
The iBello Foundation addressed the need for social transformation through initiatives that target the core problem of lack of opportunity and basic needs. They needed a clear and focused digital strategy to cement the strategic advantage they had as a trusted social organization in the community and garner support in the form of corporate partnerships. We were asked to help fortify their existing identity, brand perception, and messaging with a solid online presence.
An issue that the iBello Foundation team faced primarily was not having a clear brand identity that translates into offline and online impact. They had a run of the mill visual identity that left much on the table. While they continued to do great work and rapidly made their presence felt in the communities they were impacting, the online identity lagged in representing them competently. It was clear they needed a website and brand identity that matched their social change goals and instilled confidence into both current and potential stakeholders.
STRATEGIC GOALS
Content that matters
We started off with a focused outline that was drawn from getting a deep understanding of the iBello Foundation, their vision, messaging goals, and how that would aid their journey. We began by identifying their current position and researching recognition, challenges, and audience expectations. With tons of community work under their belt, we visualized the most appropriate branding that emphasized it. To encourage corporate partnerships, we aimed to build secure user experience and a trust-building visual identity that made use of proven design principles to grab attention and keep it. We worked with the team to develop a content style and tone that would assist in the above goals of presenting them as a trusted organizational figure in the community.
THE FINAL PRODUCT
A robust website
Once we had the sitemap, content, and visual concepts to build a website around it, we determined the best content management system and used WordPress to build a responsive, polished and intuitive website. We designed a custom template for the website and used design and SEO tools to finish it with Google-ready content, optimized and professional images, a smooth user experience, beautiful transitions, and a vibrant overall feel. We used bold formal fonts to emphasize the message in an enhanced flow for increased impact. We also used soothing color schemes that complement the content as well as fit the offline representation of the brand.
THE FINAL PRODUCT
A robust website
Once we had the sitemap, content, and visual concepts to build a website around it, we determined the best content management system and used WordPress to build a responsive, polished and intuitive website. We designed a custom template for the website and used design and SEO tools to finish it with Google-ready content, optimized and professional images, a smooth user experience, beautiful transitions, and a vibrant overall feel. We used bold formal fonts to emphasize the message in an enhanced flow for increased impact. We also used soothing color schemes that complement the content as well as fit the offline representation of the brand.
“LeapWide has been a pleasure to work with. Their ideas and understanding of our mission have been monumental to our project and their work shines through in the website they built us.”
Ibrahim Bello Mohammed, Founder / iBello Foundation
The results
The Story of Success
To date they have helped thousands of Nigerians find gainful employment through their skill acquisition program. They have also engaged the youth through sports initiatives that provide them with training and other opportunities to take up professional sports.
Site launch!
The iBello Foundation’s website was successfully launched and marked an exciting new phase for the organization. They received a shot in the arm through new corporate partnerships that continue to affirm the organization’s dedication and focus on bringing lasting social transformations to Africa.
