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Richman Property Investors
Richman Property Investors is a Sydney based real estate company. With decades’ worth of experience in the Australian property market, Richman Property Investors is renowned for its winning investment strategies and real estate solutions.
Investment solutions for a lifetime
Founded by two veterans of the real estate investment industry, Richman Property Investors started with the sole aim of helping their clients leverage the property market to grow their wealth and achieve financial freedom. They offer a myriad of services and were a reputed authority in the Australian real estate industry.
LeapWide collaborated with Richman to overhaul their brand identity and guide the design and development of their new website and a fresh, assuring online identity. The project required workshops and brainstorming along with an in-depth analysis of Richman’s contemporaries.
The Challenge
Identifying Problem Areas
When Richman Property Investors came to us for their project, it was never about just building a website but building an encompassing presence that corresponded with their excellent service and authority in their field. It was about having a confident branding identity that potential and existing clients could get behind. They had a longstanding reputation for excellence, integrity, and transparency. Any online presence was required to not just reflect it but optimize it to the advantage of the company.
We started by having extensive discussions about the vision for the company and building a flexible plan to match it. The major challenge was coming up with visual and textual messaging that translated well online. It boiled down to having a strong but friendly voice and compelling calls to action. This had to be complemented with an assertive content style with professional and sharp images throughout the website.
The Finished Product
We chose WordPress to build the site in order to simplify the content management for Richman’s team. Our process culminated in a fast website that made use of clean icons, spacious design, short headlines, and an eye-catching color scheme.
We came up with a sitemap that is helpful, informative, and focused on providing visitors information quickly while encouraging potential clients to stay and explore the expertise available through articles and a knowledge base.
A New Phase for Richman
The robust website marked a new online presence for Richman Property Investors. With a crisp and sharp branding identity and value-adding content, they were able to digitally affirm their position as a reputed name in the Australian property and investment services area.
- SEO ready content strategy
- Strong calls to action
- Simplified sitemap
- Clean and crisp graphics
- Beautiful large icons
- Event alerts
- Responsive & Mobile-ready
A powerful digital tool
The home page, as well as many other sections of the new website, reads like a carefully curated collage of inspirational people, places, and projects. Our goal was to create an enticing navigational experience by guiding users through stories about places and the people within them – almost like an interactive travelogue.
- HTML5 video background
- Interactive map built with Mapbox
- Dynamic taxonomic content system
- Inline commenting and email capture on resources
- “Liking” functionality
- Hotjar integration
Successful Launch
With a new website and a fresh brand, Richman Property Investors’ website was launched successfully. There was a whopping 56% increase in registration for their free investment workshop and a 42% increase in new client requests for information. They also saw an increase in consultations that rolled in directly through the website. We continue to work with Richman on an ongoing basis and have created new microsites for their new and upcoming ventures. It is only onwards from here for the company and we are glad to have been a part of their story.